What to Write in a Personalised Card (When You Have No Clue)

So, you’ve chosen the perfect card. It’s cute. It’s clever. And now you’re staring at it like it’s judging you.

We get it. Writing messages can be weirdly difficult—especially when it’s someone you care about and you want to say just the right thing. But here’s the secret: it doesn’t have to be poetic. It doesn’t have to be perfect. It just has to be you.

Let’s break it down with a few go-to ideas to get your words flowing.

FOR A BIRTHDAY:

• "Another year hotter. And wiser. But mostly hotter."

• "You’re like a fine wine—getting better with age and making me smile after one glass."

FOR A BRIDE OR ENGAGEMENT:

• "Can’t wait to ugly cry at your wedding."

• "You found your lobster. I’m so thrilled for you."

FOR A FRIEND WHO’S STRUGGLING:

• "You are doing so much better than you think. I see you. I’m proud of you."

• "I’m not saying you’re Superwoman, but… cape incoming."

FOR A THANK YOU:

• "You’re basically my favourite human. Thank you for existing."

• "Can’t spell ‘thankful’ without U. (Yes, I went there.)"

FOR A JUST BECAUSE MOMENT:

• "You popped into my head and I thought: yup, still brilliant."

• "This is your gentle reminder that you’re amazing, even if you forget sometimes."

And if all else fails? Keep it simple. A heartfelt sentence like, "You matter so much to me," or "I’m so glad you’re in my life," will always land better than a rushed paragraph full of fluff.

We’ll handwrite your message for you—so it looks lovely, thoughtful, and 100% personal. No robots, no printers. Just us, a pen, and your words.